1. Introduction to Social Media Marketing

• Understanding the power of social media in marketing
• Overview of different social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Setting realistic social media marketing goals

2. Setting Up Your Social Media Profiles

• Optimizing social media profiles for business use
• Crafting compelling bio and brand story
• Consistent branding across platforms

3. Content Creation for Social Media

• Creating engaging posts, images, and videos
• Tools for graphic design and content creation (Canva, Adobe Spark, etc.)
• Writing copy that resonates with your audience
• Crafting a content calendar

4. Building a Social Media Strategy

• Understanding your target audience and their behaviors
• Defining objectives: Awareness, engagement, lead generation, sales
• Developing a comprehensive social media plan

5. Paid Advertising on Social Media

• Introduction to paid advertising on platforms like Facebook, Instagram, and LinkedIn
• Setting up and managing ad campaigns
• Creating effective ad copy and visuals
• Targeting the right audience

6. Engaging with Your Audience

• Building relationships with followers through comments and DMs
• Managing customer inquiries on social media
• Running contests, polls, and live sessions to increase engagement

7. Social Media Analytics and Insights

• Tracking social media performance using platform insights
• Tools for social media analytics (Google Analytics, Hootsuite, etc.)
• Adjusting strategies based on data and performance

8. Social Media Marketing for E-Commerce

• Using social media to drive sales and conversions
• Integrating with platforms like Shopify and WooCommerce
• Retargeting and remarketing strategies for e-commerce

9. Influencer Marketing and Collaboration

• Finding and partnering with influencers
• Managing influencer campaigns and measuring ROI
• Building brand awareness through collaborations

10. Social Media Crisis Management

• Handling negative feedback and managing a social media crisis
• Developing a social media policy for your brand